NATIONAL
AWARENESS
CAMPAIGN

Neighborhood Pet Store Day is an annual event that raises awareness about the quality products, services, and expertise you offer in your community.

Held on the 4th Saturday in September, IndiePet's nationwide public awareness campaign delivers results—last year, more than 1,200 retailers participated and more than 100 brand-sponsored offers yielded a whopping $2 million in MSRP sales.

We make it easy:

Any independent pet retailer may participate. IndiePet members get additional perks including access to all sorts of useful marketing messages, content, graphics, tips, and materials that help you demonstrate the unique benefits of shopping at an independent pet store. All participants may add their store locations to our national "find an independent pet store" tool to attract new customers!

​

IndiePet further supports this event through regular social media posts and newsletter mentions.