EDUCATION
MENTORSHIP
KEY INSIGHTS

For Independent Pet Retailer Businesses

Stay Ahead: get first alerts on trends with timely, accurate, strategic channel data and exclusive access to WPA's Retail Benchmarking Report.
Get Easy Product Updates: keep your Point-of-Sale system and e-commerce platform current with instant access to supplier-managed product descriptions, graphics, and pricing on the inventory you carry.
Save Money (for you and your customers): keep customers coming back with all the member-only specials, curated offers, and trade show deals provided by IndiePet's non-retail members.
Learn From Other Indies: share advice, ideas, and networking with other indie retailers with our member-only forums and events, both online and in-person.
Manage Staffing Easily: download helpful job descriptions, processes, templates, tools and forms.
Get the Inside Scoop: share and read reviews from fellow Indies about pet manufacturers, vendors, and services.
Level Up: get paired up with a mentor for expert guidance; attend our member-only advisory panels; sign up for an indie online educational event; join a committee to develop or expand on shared areas of interest.
Compete Online: obtain the resources and encouragement you need to start an online website, portal, and/or shopping platform.
Be Nationally Recognized: take advantage of IndiePet's national "Neighborhood Pet Store Day" campaign in September to attract new customers, get helpful marketing tools, all sorts of promo ideas, and specials that help raise awareness about your business in your community.

If you operate at least one brick and mortar pet business retail location as your primary business, you are eligible to join as a retailer.

Per store, per year

National consumer awareness campaigns, including "Neighborhood Pet Store Day" that drives traffic to your business
IndiePet Open Catalog powered by Salsify — a comprehensive yet easy product information database that gives you fast access to thousands of SKUs and product images
Experienced industry mentors for first-hand knowledge, guidance, and advice
NEW! Focus groups that help you capture invaluable insights, in-depth feedback, and qualitative data about shopping, product, and service preferences.
Insider reviews of vendors to identify proven providers that help you make more informed decisions
Pet industry insights and trends that keep your business on the forefront of consumer awareness and purchasing
A wealth of HR resources + special pricing on third party services
Educational opportunities to help you and your staff expand your knowledge and enhance your business' success
Member forum and directory for networking and first-hand interactions
Insider industry news to keep you abreast of health impacts (e.g., Avian flu) and product recalls, to business opportunities, ownership changes, and more