IndiePet Prepares for the Next Era in Independent Pet Retail-Announces New Executive Director
IndiePet is pleased to announce the appointment of Bill Greene as its new Executive Director, effective October 19, 2026.
A longtime independent pet industry leader and member of the IndiePet Board of Directors, Bill brings more than 27 years of leadership experience spanning large-format retail, pet-product manufacturing, veterinary services, grooming and industry governance. Most recently, he spent 14 years as General Manager of Reber Ranch, directing a large retail operation while overseeing the launch and operation of veterinary hospital and grooming business.
Before joining Reber Ranch, Bill spent 13 years in regional sales leadership for a pet-product manufacturer, working closely with independent retailers, distributors and other industry partners.
Prior to being named the Executive Director, Bill served four years on the IndiePet Board of Directors and as the association’s Secretary/Treasurer. His existing relationships with IndiePet’s members and partners, combined with his first-hand understanding of the opportunities and challenges facing independent pet businesses, will allow him to bring valuable perspective and continuity to the role.
“Bill’s depth of industry experience, longstanding relationships and genuine commitment to independent pet businesses make him exceptionally well suited to lead IndiePet,” said Al Puntillo, a longtime independent pet industry leader and current IndiePet board member. “He understands our members because he has spent his career working alongside them and confronting many of the same opportunities and challenges they face.”
As Executive Director, Bill will work closely with the board, retail members and industry partners to strengthen the value IndiePet provides, expand the association’s reach and help independent pet retailers remain competitive and successful in a changing marketplace. He will collaborate with the board to advance IndiePet’s strategic priorities, deepen engagement across the retail community and build stronger connections throughout the industry.
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