Neighborhood Pet Store Day 2026 Results are in!

Neighborhood Pet Store Day 2026 Was a Fun and Profitable Event for Independent Pet Retailers and Sponsoring Brands

We recently concluded our 4^th annual Neighborhood Pet Store Day, and based on feedback from participants and our event partner, Astro. Once again, the event was a success!

As in past years, we provided an opportunity for retailer feedback through a post-event survey. Most retailers who responded reported strong results, with several reporting traffic and sales greater than or comparable to Small Business Saturday and Black Friday.

Garden State Pet Center, Audubon, NJ

Feedback also showed that retailers who engaged their communities and created a multi-faceted event were the most successful. Retailers shared that they invited complementary businesses such as groomers, trainers, and rescues to join the celebration and share information about their services. Others combined Neighborhood Pet Store Day with anniversary celebrations and customer appreciation days.

The Vault Pet Supplies, Germantown, WI

Extending Neighborhood Pet Store Day from a single day to the full weekend (in response to feedback from last year) gave retailers what they wanted – plenty of options for when and how to celebrate. For highlights of selected retailers’ celebrations, check out Astro’s great blog post.

Dog River Pet Supplies, Hood River, OR

IndiePet Welcomed Participation by all Independent Pet Retailers

While Neighborhood Pet Store Day participation is open to any independent pet retailer, we will always provide additional marketing support to our retail members. This year, we distributed over 200 in-store marketing kits, created customized banner or sticker art for about 100 members, and sold over 100 logo’d T-shirts (at cost!) As in past years, all participants, including non-members, had access to a variety of premade social media posts and other digital assets to help promote their celebration.

IndiePet Member Brands Participated

With the Neighborhood Pet Store Day logo trademarked, we could ensure participating brands were IndiePet members. We also continued our partnership with Astro to host, promote, and process special offers for the event. Sponsors used customized logos to highlight their sponsorship of the event on their Astro Neighborhood Pet Store Day offers. According to Astro*, offer redemptions and sales were good! 

• Offer redemptions: 91,418 compared with approximately 17,552 on an average weekend. This represents 73,866 additional redemptions and a 420.8% increase.

• Sales: Reached $10.36 million, up approximately $3.30 million versus the average-weekend baseline.

*Scope: Both source exports were filtered to IndiePet-approved participating brands. 

If you are a retailer not yet using Astro Offers, it’s free! Visit astroloyalty.com for more information.

At four years old, IndiePet’s Neighborhood Pet Store Day is still a new event. (Small Business Saturday has been going on for 16 years, and Black Friday dates back to the 1950s!) We will continue to support participating retailers and offer desirable incentives to sponsoring brand members to help bring awareness of the indie difference to pet parents and shoppers.

If you didn't participate this year, we encourage you to join the fun next year. It's always free for retailers with extra free support for IndiePet members. Brands may participate if they are sponsoring IndiePet members. Email info@indiepet.org for more information about sponsoring.